Many people regard to as a sales presentation as a simple pitch, a demo, or a list of facts and figures. Even though a good presentation does incorporate all of those elements, it’s more than the sum of its parts. When done well and at the right time in your sales process, rest in knowing it will get your prospects’ attention, drums up excitement and moves them towards making a buying decision.
In this quick guide, we’ll cover the fundamental elements of a sales deck template, what to include, the role it plays in your sales strategy and how to deliver it. Read on below to find out more before deciding on anything.
What is a Sales Deck?
Before creating a sales deck template, it pays off to know what you’re dealing with in the first place. Well, a sales deck is simply the series of slides you use to guide your audience through your sales presentation. Slide presentations can help your audience understand key statistics, pricing and product features, which your sales reps can build a story around.
The best sales decks will certainly enhance your sales team’s pitches by acting as a touchstone. Actually, they ought to enable your salespeople to tap into their personal knowledge and offer more information that’s personalized to the prospects and stakeholders they are presenting to.
Storytelling and Your Sales Presentation
It is worth mentioning that statistics, facts and figures can all help when you’re making a pitch, but they’re far more impactful if they’re relatable. You should make it the norm to use stories in your sales presentation to help prospects remember the key points.
Keep in mind your sales presentation should start with the problems or pain point your customers have that your products or service aims to solve. Be sure to keep your audience engaged by focusing exclusively on the most important features.
You should always avoid taking about elements or problems that aren’t relevant since they could distract your listeners from building an image of using your product themselves.
